Designed to Wear Well

Even on No Sleep

Design systems by day,

diaper duty by night.

We know the pains of a 5pm zoom call directly into damage control in the living room, stepping on a lego on the way.

Timeless

Our aim is to be clean, current and fun. Let’s be honest, we need durable clothes.

Work -> Play

Our goal is to be versatile in our product line and quality of work.

Magic Quality

We appreciate craft & quality - we want to express ourselves but be understated.

Time Saving

Look clean in your 1-on-1 and have a durable & comfortable shirt for the t-ball game.

Putting the dad in “dad hat”.

Shop our hats ->

p.s. we didn’t use auto layout.

From figma to functions, we build things

— including lego castles.

crafted by dads

Our Shared Layers

Goods and gifts for those of us who move from mockups to midnight feeds without changing shirts.

Shop now Explore the collection

Shop the Line

Product mockup

Trailing Dot Organic Mockneck Tee

$56.00 USD

Trailing Dot Organic Mockneck Tee

$56.00 USD
Product mockup

essentials

Everyday Uniform

Shop our Trailing Dot hat for the Figma father in your life. Simple embroidery & an understated heritage-feel meets an unstructured 6-panel essential.

Standup-ready. Errand-approved. Playground-tested.
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what they're saying

Real Dads. Real Drip.

-Andrew D.
"My new favorite hat! I accidentally (not accidentally) wore it 3 days in a row."
-Andrew D.
-Kevin K.
"Super high quality, great for everyday wear, and a comfy fit."
-Kevin K.

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